Boise City Wire

Ada County spent $17,141,911 on men's collegiate football teams in 2023, an increase of 18% over the previous year, according to the U.S. Department of Education.

This translates to roughly 32.6% of all spending for sports teams at the Boise State University, the only institution in the county during the 2023 season.

The average sports expenses at Ada County have grown 109.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$17,141,911	32.6%
2022	$14,529,144	32.4%
2021	$11,319,660	32.6%
2020	$14,605,795	34.2%
2019	$14,600,947	34.6%